Company
Adam Quenneville Roofing & Siding
Public entity
Potion brew
Spell-built section
Proof orb
Adam Now
What the web says about Adam and AQRS
A public-search memory page for Morgan: Adam’s online persona, AQRS company footprint, reputation signals, source conflicts, campaign ideas, and a correction advisor for cleaning up inaccurate search results.
Domain
1800newroof.net
Source target
Drive packet
3 docs
The Mirth Mobile / Company Online Persona & Research
Correction queue
10
Known cleanup items
Persona read
Adam as the web currently frames him
Founder/operator origin
Adam’s official bio says he started in roofing while in high school, worked for the family roofing business, and launched AQRS from a three-wall shed with one truck, one nail gun, and a compressor.
Official About AdamOpen source →
South Hadley-rooted local story
The official bio says Adam graduated from South Hadley High School in 1989. BusinessWest’s 2009 profile also ties his early business story to Western Massachusetts.
Official bio + BusinessWestOpen source →
Third-generation roofing identity
Multiple public profiles frame the company as a third-generation roofing business, which strengthens the family/trade continuity story.
Experience.com / public profilesOpen source →
Community-first reputation
AQCares, donated roofs, first responder/veteran/teacher giveaways, YMCA/Ronald McDonald House work, and BusinessWest coverage consistently frame Adam as a local giver, not only a contractor.
AQCares + BusinessWestOpen source →
Education-first public voice
The YouTube and blog footprint leans into homeowner education: ventilation, roof scams, product comparisons, repair-vs-replace, roof layers, leaks, and New England weather conditions.
vidIQ / YouTube channel scanOpen source →
Slow, steady process operator
BusinessWest’s 2024/2026 coverage describes Adam as process-focused, technology-aware, and more interested in steady improvement than uncontrolled growth.
BusinessWest Adam Quenneville Roofing tagOpen source →
Company entity
AQRS profile fields
| Field | Current read | Source / caution |
|---|---|---|
| Company name | Adam Quenneville Roofing & Siding; also appears as Adam Quenneville Roofing, Siding & Windows. | Official site, LinkedIn, BBB |
| Website | https://1800newroof.net/ | Official site and third-party profiles |
| Main phone | (413) 536-5955. Other public references include 1-800-NEW-ROOF and (855) 552-6273. | Official site, BBBKeep one canonical phone by context: local, toll-free, tracking, or legacy. |
| Primary address | Official site and GAF show 180 Old Lyman Rd, South Hadley, MA 01075. BBB/older profiles show 160 Old Lyman Rd. | Official site, GAF, BBB, LinkedIn, review profilesHigh-priority NAP consistency check. |
| Additional locations | Official site lists Pittsfield, MA and Manchester, CT. LinkedIn also lists York, ME. | Official site, LinkedInConfirm which locations are active customer-facing locations before using in local SEO claims. |
| Founded / started | BBB says business started April 1, 1995; LinkedIn says founded 1995; official bio says Adam worked in the family business until 1996 before starting AQRS. | BBB, LinkedIn, official bioUse source-specific language unless leadership confirms the canonical story. |
| Services | Residential roofing, commercial roofing, metal roofing, roof repair/replacement, Roof Shampoo, Roof Maxx, siding, gutters, windows, skylights, roof tune-ups, storm damage, financing. | Official site, BBB, GAF |
| Licenses / IDs | ISNetworld Company ID 400-482529; MA HIC 191093; CSL 070626; CT 0575920; RI License 36301. | Official site footer |
Reputation footprint
Profiles, press, awards, and trust signals
BBB
A+ rating, accredited since May 7, 2003, business started April 1, 1995, incorporated October 1, 2002.
BBB lists 24 employees, which conflicts with other public sources.
BBB business profile →GAF
GAF contractor profile shows Master Elite certification, 4.9 rating, and 1,371 reviews in the observed public profile.
Review counts can change; recheck before quoting.
GAF contractor profile →LinkedIn company page
Construction company in South Hadley, founded 1995, 51-200 employees, trusted by 20,000+ customers in Western MA, CT, and New England.
LinkedIn company profile →BusinessWest recognition
Adam was a 40 Under Forty class of 2009 honoree and a 2026 Alumni Achievement Award finalist. Coverage emphasizes business growth and community work.
BusinessWest →Industry award visibility
AQRS was named a finalist for Roofing Contractor magazine’s 2025 Residential Contractor of the Year award.
Roofing Contractor / official about page →Review ecosystem
Public profiles appear across Experience.com, Angi, GuildQuality, Houzz, GAF, BBB, and other directory/result pages.
Counts and addresses vary by platform.
Public profile scan →Ahrefs snapshot
Search visibility, not analytics
This is useful SEO intelligence, but it does not replace GA4, direct GSC, or CRM/call data.
U.S. organic keywords
56
Ahrefs-estimated ranking footprint, not GSC query data.
U.S. organic traffic
187
Ahrefs-estimated traffic, not GA4 sessions.
U.S. keywords in positions 1-3
14
Useful visibility signal, but keyword mix and SERP intent still matter.
Paid pages / paid keywords
0 / 0
Ahrefs did not detect paid pages/keywords in this pull. This is not a Google Ads audit.
Top organic pages
Where visibility is showing up
| Page | Traffic | Top keyword | Rank | Ref domains |
|---|---|---|---|---|
| Homepage | 55 | adam quenneville roofing & siding, inc. | 1 | 677 |
| Commercial metal roofing guide | 22 | commercial metal roof installation | 5 | n/a |
| Blog hub | 19 | copper gutter installation | 14 | 0 |
| Minor hail damage roof guide | 18 | small hail damage roof | 8 | 0 |
| Financing | 5 | roofing with financing near me | 5 | 2 |
Organic competitor signal
Keyword-overlap competitors
Ahrefs includes directories and manufacturers because they overlap in search. Local competitive intelligence should separate true roofers from SERP intermediaries.
gaf.com
12 common331,472
Traffic
85
DR
Manufacturer/entity overlap; not a local roofer competitor.
bravarooftile.com
11 common19,934
Traffic
67
DR
Product/material SERP overlap.
angi.com
10 common981,058
Traffic
90
DR
Directory SERP competitor.
jpcarrollroofing.com
8 common3,850
Traffic
21
DR
Regional roofing competitor candidate.
goldengrouproofing.com
7 common1,252
Traffic
33
DR
Local/regional roofing competitor candidate.
coutoconstruction.com
7 common2,838
Traffic
14
DR
Exterior-services competitor candidate.
YouTube memory
Education and proof are working
Subscribers
164
Total views
131,438
Total videos
273
30-day growth
+22,796 views
30-day uploads
27 videos
Channel created
Mar. 16, 2020
Content signals
Topics to keep feeding
Most Homeowners Pick the Wrong Attic Ventilation
8,283 views · Apr. 16, 2026
The strongest long-form topic signal found; ventilation education has clear demand.
GAF Timberline HDZ vs UHDZ: What's the Difference?
2,370 views · May 29, 2026
Product comparison content works when tied to homeowner decisions.
The Adam Quenneville Story
436 views · Dec. 23, 2025
Founder-story content exists and should be cross-linked from Adam Now / About pages.
Under Our Roof Ep. 3: Inside GAF
143 views · Jun. 5, 2026
Podcast content supports authority, but needs clip distribution and article repackaging.
How to Install Ice & Water Shield Like a Pro
5,628 views · May 6, 2026
Short, tactile install demos perform well.
That Roof Went From Disgusting to Perfect
2,291 views · Apr. 30, 2026
Before/after roof-cleaning visuals are a strong social proof format.
The worst place for water damage
2,220 views · May 27, 2026
Problem-specific siding/roofing damage hooks are working.
Don't Make This Roofing Mistake
1,157 views · Aug. 20, 2026
Mistake/avoidance hooks continue to pull active velocity.
Correction watchlist
What Morgan should clean up first
Old roof-cleaning URL returns 404
CriticalAhrefs showed 24 referring domains and 33 links pointing to /save-your-roof/roof-cleaning/.
Fix path: 301 redirect to the current Roof Shampoo or roof-cleaning page.
Old siding URL returns 404
CriticalAhrefs showed 20 referring domains and 32 links pointing to /siding/.
Fix path: 301 redirect to the current siding service page.
Old contact URL returns 404
HighAhrefs showed 17 referring domains and 88 links pointing to /contact-us/.
Fix path: 301 redirect to the current contact or instant quote page.
Old giveaway and advice URLs return 404
HighBroken backlinks were found for first responder, Roof Maxx, winter-prep, and repair-vs-replace paths.
Fix path: Build a full redirect map from Ahrefs and Screaming Frog before editing production redirects.
Canonical South Hadley address
CriticalPublic sources show both 160 and 180 Old Lyman Rd.
Fix path: Confirm canonical customer-facing address, then update website schema, GBP, LinkedIn, BBB, GAF, Houzz, Angi, GuildQuality, and citation profiles.
Review/customer count claims
HighSources show many different review/customer counts: 1,000+, 1,195, 1,371, 2,000+, 10,000, 20,000, 25,000, 27,000, 30,000+.
Fix path: Use date-stamped claims by source or broader language until counts are verified.
Employee count
MediumBBB, LinkedIn, official pages, and local press show different employee counts.
Fix path: Use explicit qualifier: full-time, seasonal, peak-season, crew count, or LinkedIn company-size band.
Founding-year wording
MediumBBB/LinkedIn point to 1995, while official bio says Adam worked in the family business until 1996 before launching AQRS.
Fix path: Decide canonical language with leadership: business started/founded/incorporated and Adam's founder story can each be true if labeled correctly.
Outdated press/contact details
HighOlder press references old emails, old phone variants, or a different YouTube channel URL.
Fix path: Create publisher correction requests and update owned press rooms/source pages first.
Unclaimed or stale third-party profiles
MediumSome public profiles appear unclaimed or outdated.
Fix path: Prioritize claim/update work only for sources that rank or influence AI/search snippets.
Local notoriety
Campaign ideas that fit the public persona
Adam Explains: New England Roof Truths
Make Adam the plainspoken expert who shows homeowners what roof problems actually mean.
Execution: Weekly short video, matching blog, GBP post, LinkedIn post, and email snippet. Topics: ventilation, ice dams, roof layers, chimney flashing, granules, roof cleaning, repair vs replace.
Benefit: Builds expertise and captures long-tail homeowner searches.
Covering Those Who Cover Us
Turn veteran, first responder, and teacher roof giveaways into one annual AQCares impact platform.
Execution: Annual impact page, press release kit, nomination windows, winner videos, partner toolkit for schools/fire/police/veteran groups.
Benefit: Earns local press, backlinks, and civic goodwill.
Before the Storm Tour
Seasonal public education for New England storm readiness before winter and spring storm windows.
Execution: Town-specific checklist, local workshops, short videos, GBP posts, and news/radio pitch.
Benefit: Creates demand before high-intent repair and replacement periods.
Roof or Rescue?
Help homeowners decide whether they need repair, Roof Shampoo, Roof Maxx, or full replacement.
Execution: Interactive quiz, video explainer, quote-call script, blog series, and retargeting creative.
Benefit: Differentiates AQRS from companies that only push full replacement.
The Roof Under the Shingles
Show the hidden system beneath a quality roof: edging, flashing, nails, water barriers, ventilation, and warranties.
Execution: Warehouse/studio demos, field videos, supplier/manufacturer partner content, and service-page visuals.
Benefit: Supports premium trust and quote confidence.
Under Our Roof: Community Builders
Use Adam's podcast to connect AQRS with civic and business leaders beyond roofing searches.
Execution: Clip every episode into Shorts/Reels/LinkedIn, publish guest quote cards, cross-link guests, and pitch notable episodes locally.
Benefit: Expands Adam's entity footprint and local influence.
Press release angles
- ✦ AQRS publishes annual AQCares impact report: roofs donated, organizations supported, partners, and upcoming nomination windows.
- ✦ Adam Quenneville launches New England Roof Truths homeowner education initiative.
- ✦ AQRS expands local educational studio content to help homeowners make repair-versus-replace decisions.
- ✦ AQRS and GAF announce community roof giveaway winner with nominee story and local partner quotes.
- ✦ Adam Quenneville releases practical storm-readiness checklist for New England homeowners.
- ✦ AQRS completes major nonprofit/community roof project and documents the impact.
Source index
Links behind the memory
OfficialOfficial About AdamFounder story, family-business background, South Hadley High School, company growth, community commitment.OfficialOfficial About UsLocations, services, awards, license IDs, 100+ employee / GAF Master Elite claims.OfficialOfficial Team pageTeam roles, Morgan role, customer/review claims, service positioning.OfficialAQCaresCommunity initiatives, giveaways, Ronald McDonald House, YMCA, Big E, and local giving footprint.Third-party profileBBB business profileA+ rating, accreditation, business start/incorporation, contact fields, products/services.Third-party profileLinkedIn company pageCompany size, industry, headquarters, founding year, customer-positioning language, current posts.Third-party profileAdam Quenneville LinkedInPublic professional profile and hiring philosophy.Third-party profileGAF contractor profileManufacturer certification, rating/review count, services, address, phone.Local pressBusinessWest 2009 profile40 Under Forty profile, age 37 in 2009, early entrepreneurial story.Local pressBusinessWest Alumni Achievement Award2026 AAA finalist listing.Local pressBusinessWest Adam Quenneville Roofing tag2024/2026 local business coverage, community involvement, growth, podcast and content strategy.Industry pressRoofing Contractor - Teacher Roof GiveawayAQCares/GAF teacher giveaway.Industry pressRoofing Contractor - First Responder Giveaway2025 First Responder Giveaway winner.Third-party profileExperience.com profileReview/rating profile and search-rank visibility signal.Third-party profileGuildQuality profileCustomer ratings and service-area trust signal.