Needs recovery
Technical SEO
62
Source: Ahrefs + public crawl
| Metric | Value | Read |
|---|---|---|
| Broken backlink targets | 4+ | Redirect mapping required |
| Homepage referring domains | 677 | Authority concentrated on root |
| Crawl validation | Pending | Run full Screaming Frog crawl |
✦ Metrics + Competitive Intelligence ✦
Know the score. Know the street.
Campaign evidence is separated by source and operating lane. Competitors are segmented by AQRS market because the local fight in Springfield is not the same as the fight in Pittsfield or Manchester.
Source boundary: these are working audit snapshots. GA4, GSC, GBP, Ads, CRM, and refreshed Ahrefs data must be connected before any metric is treated as a current client-facing result.
Campaign detail
Five operating lanes
Growth runway
Organic Visibility
58
Source: Ahrefs snapshot
| Metric | Value | Read |
|---|---|---|
| Estimated organic traffic | 187 | Refresh before external use |
| Top page | Homepage | Branded authority leads |
| Service-page coverage | Partial | Buyer-intent gaps remain |
Access blocked
Local Search
45
Source: Public listings
| Metric | Value | Read |
|---|---|---|
| Website locations | 3 | South Hadley, Pittsfield, Manchester |
| GBP performance | Pending | Manager access needed |
| NAP consistency | Unverified | Location matrix required |
Access received, validation next
Measurement
46
Source: GA4 + GTM access granted
| Metric | Value | Read |
|---|---|---|
| GA4 reporting | Granted | First 90-day baseline pull needed |
| GTM reporting | Granted | Container inventory and tag QA needed |
| Lead attribution | Unverified | CRM and call path required |
Momentum
YouTube
74
Source: vidIQ snapshot
| Metric | Value | Read |
|---|---|---|
| Subscribers | 164 | Snapshot; Studio verification pending |
| Total videos | 273 | Strong content inventory |
| 30-day views | +22.8K | Recent growth signal |
Local competitor watchlist
Market-by-market pressure
These are public-research candidates, not a final declaration of AQRS’s competitive set. Morgan’s validation task adds Ahrefs and GBP benchmarks before they become confirmed competitors.
Patrick Kelly Roofing & Siding
CandidateSpringfield / Western MA
- Service overlap
- Roofing, siding, gutters, windows
- Competitive angle
- 30+ years, owner-led positioning, one-day roof messaging
- Current source
- Public website
—
Traffic
—
Keywords
—
Reviews
Pending refreshed Ahrefs and GBP benchmarking.
NextGen Roofing
CandidateSpringfield / Western MA
- Service overlap
- Roofing and siding
- Competitive angle
- Springfield service-area coverage and exterior-service overlap
- Current source
- GAF directory + public website
—
Traffic
—
Keywords
—
Reviews
Pending refreshed Ahrefs and GBP benchmarking.
Klaus Roofing Systems by J Smegal
CandidatePittsfield / Berkshires
- Service overlap
- Roof repair, replacement, skylights, gutters
- Competitive angle
- Family-run, system-branded offer, Berkshire-area coverage
- Current source
- Public website
—
Traffic
—
Keywords
—
Reviews
Pending refreshed Ahrefs and GBP benchmarking.
RW Gavin Contracting
CandidatePittsfield / Springfield
- Service overlap
- Roofing, siding, decks
- Competitive angle
- Two-market coverage and broad exterior offer
- Current source
- Public website
—
Traffic
—
Keywords
—
Reviews
Pending refreshed Ahrefs and GBP benchmarking.
Turner Home Improvement
CandidateManchester / Central CT
- Service overlap
- Roofing, siding, windows, doors, decks
- Competitive angle
- Dedicated Manchester landing page and whole-home exterior coverage
- Current source
- Public website
—
Traffic
—
Keywords
—
Reviews
Pending refreshed Ahrefs and GBP benchmarking.
Welch Roofing
CandidateManchester / South Windsor CT
- Service overlap
- Roofing, siding, gutters
- Competitive angle
- Family-owned since 1948 and no-pressure inspection positioning
- Current source
- Public website
—
Traffic
—
Keywords
—
Reviews
Pending refreshed Ahrefs and GBP benchmarking.