Daily schedule
9:15am
Morgan's Pensieve refresh checks GA4, GSC, competitors, Ahrefs, and public profile signals every morning.
Potion brew
Spell-built section
Proof orb
Competitors
Who Adam is fighting online
A daily competitor monitor for Morgan: Ahrefs shows SEO strength, public profile scans show reputation proof, and AI-search notes show where answers are likely to pull facts.
AQRS baseline
DR 29
51 keywords / 134 estimated organic visits.
Biggest SEO threat
Couto
4,079 Ahrefs-estimated organic visits and 310 keywords.
Profile proof
4.8
Official roofing page displays 1,855 reviews with a 4.8 Google rating; its schema also shows ratingCount 1,855. Best Pick previously showed 4.8 from 789 reviews
Synced date range
28 days · Sep 20-Oct 17Source rule: Ahrefs traffic and keyword numbers are SEO-tool estimates, not GA4 visits. AI-search rows are appearance/readiness notes unless Ahrefs Brand Radar provides measured share of voice. Public GBP/profile fields come from visible web results and public profiles, not from the Google Business Profile API. Last benchmark: Ahrefs Oct 16, 2026 / public profile scan Oct 16, 2026.
AI search appearance
How AI answers are likely to see Adam and the competitors
Ahrefs Brand Radar has no saved AQRS report in this workspace, so this section does not claim measured AI share of voice. It records public AI-search appearance and the sources AI systems are most likely to cite.
| Business | Measured AI status | AI-search appearance | Likely cited sources | Next action |
|---|---|---|---|---|
Adam Quenneville Roofing & Siding Better Buyer public AI-optimized profile + public web scan | No measured Brand Radar report yet | Public search surfaces the official AQRS site, GAF profile, BBB profile, Birdeye/Better Buyer profiles, and contractor-marketing case content. Better Buyer labels the AQRS profile as AI-optimized, but that is not an independent AI citation count. | Official AQRS pages, GAF profile, BBB profile, Birdeye/Better Buyer, review and project pages | Add answer-first service/location copy, FAQ schema, reviewer proof, and llms.txt/AI crawler checks so AI answers have clean facts to reuse. |
Patrick Kelly Roofing & Siding Official site + Birdeye public profile | No measured Brand Radar report yet | Shows with official review-heavy copy, Birdeye/Experience.com review pages, BBB profile, and local Westfield/Springfield signals. | Official site reviews, Birdeye, Experience.com, BBB | Beat the one-day/review-density story with AQRS proof blocks for response, cleanup, financing, and local project examples. |
NextGen Roofing GAF + RoofVista public profiles | No measured Brand Radar report yet | Strong public review density appears across GAF, RoofVista, Directorii, Facebook, Instagram, and the official review page. | GAF, RoofVista, Directorii, Facebook, official review page | Counter with current AQRS review counts, local-office proof, and pages that answer roof repair/replacement questions directly. |
Klaus Roofing Systems by J Smegal Official site + Klaus public profile | No measured Brand Radar report yet | Appears with system-branded roof replacement language, BBB A+ proof, Klaus/Gutter Shutter network pages, and public review snippets. | Official site, Klaus profile, Gutter Shutter profile, Birdeye, BBB | Use AQRS service pages to answer Berkshire-specific repair and replacement questions more completely. |
RW Gavin Contracting Official site + BBB profile | No measured Brand Radar report yet | Public appearance is mostly official-site service copy, BBB accreditation, local press, and a smaller review footprint. | Official site, BBB profile, public review page, local radio pages | Monitor as a local proof competitor, but prioritize larger organic and review competitors unless local-pack evidence changes. |
Turner Home Improvement BBB + GAF public profiles | No measured Brand Radar report yet | Shows strong Connecticut trust signals through its official site, BBB profile, GAF profile, chamber listing, and best-roofer articles. | Official site, BBB, GAF, chamber listing, CTPost best roofers page | Keep AQRS Manchester/Connecticut copy specific so AI answers do not default to the older Connecticut brand. |
Welch Roofing Official site + HomeAdvisor public profile | No measured Brand Radar report yet | Public appearance leans on official-site longevity, veteran-owned positioning, CertainTeed certification, and scattered review pages. | Official site, HomeAdvisor/Angi, public directory pages | Use AQRS Connecticut pages to show fresher proof, more services, and clearer estimate/financing paths. |
Golden Group Roofing Official reviews + GAF public profile | No measured Brand Radar report yet | Strongest content-style AI readiness after Couto: official reviews, GAF profile, BBB accreditation, RoofVista profile, and social proof. | Official reviews, GAF, BBB, RoofVista, Facebook | Track its content clusters and review proof, then build AQRS answer blocks on cost, financing, storm damage, and service-area pages. |
Couto Construction Official roofing page + Best Pick public reviews | No measured Brand Radar report yet | Largest public AI-readiness threat in the current set: high Ahrefs traffic, official service content, calculators, strong review counts, and review-site coverage. | Official roofing page, Best Pick, Angi, HomeAdvisor, Authentic Feedback | Treat Couto as the model for structured proof, calculators, service-area depth, and review-answer content AQRS can compete against. |
Ahrefs traffic share
Online traffic share by competitor
| Business | Traffic est. | Share |
|---|---|---|
| Couto | 4,079 | 57.6% |
| Golden Group | 2,187 | 30.9% |
| Klaus Systems by J Smegal | 442 | 6.2% |
| NextGen | 158 | 2.2% |
| AQRS | 134 | 1.9% |
| Turner Home Improvement | 46 | 0.6% |
| Patrick Kelly | 25 | 0.4% |
| RW Gavin Contracting | 8 | 0.1% |
| Welch | 3 | 0.0% |
This is Ahrefs-estimated organic traffic share across AQRS and the active competitor set. It is not GA4 traffic.
Review trend
Google Business Profile review trend
Adam Quenneville Roofing & SidingPatrick Kelly Roofing & SidingNextGen RoofingKlaus Roofing Systems by J SmegalTurner Home ImprovementGolden Group RoofingCouto ConstructionRW Gavin Contracting
Line chart uses daily public-profile snapshots where a review count was visible. When a public profile blocks direct fetch, the latest visible public count is retained with that caveat. This is a Google Business Profile proxy, not official GBP API performance data; businesses without visible daily counts stay in the latest-review table.
Latest review text
Latest visible review excerpts
Short excerpts are shown for Adam and the competitor set so Morgan can see the public trust language without exposing private lead or CRM data.
| Business | Rating | Date | Latest visible excerpt | Source |
|---|---|---|---|---|
| Adam Quenneville Roofing & Siding | 4.9 | Checked Oct 16, 2026 | Adam Quenneville was outstanding. They left my property clean and looking beautiful. | GAF public profile |
| Patrick Kelly Roofing & Siding | 4.9 | Checked Oct 16, 2026 | The reviewer praised the team's integrity, quality, kindness, and careful work on an eighteenth-century home. | Birdeye public review feed |
| NextGen Roofing | 5.0 | Checked Oct 16, 2026 | A recent reviewer praised the communication and smooth roof replacement after the crew found and explained hidden mold beneath the shingles. | Birdeye public Google review feed |
| Klaus Roofing Systems by J Smegal | 4.8 | Checked Oct 16, 2026 | A recent Google reviewer praised the polite, efficient crew, knowledgeable project manager, and excellent cleanup. | Birdeye public Google review feed |
| RW Gavin Contracting | 4.6 | Checked Oct 16, 2026 | A Google reviewer praised the communication, speed, cleanup, value, and the finished roof. | Birdeye public Google review feed |
| Turner Home Improvement | 5.0 on the current Clinton GAF profile | Checked Oct 16, 2026 | A current reviewer praised the crew's efficiency, knowledge, kindness, and installation work. | Current Clinton GAF residential profile; profile continuity unresolved |
| Welch Roofing | 4.8 on Angi/HomeAdvisor | Checked Oct 16, 2026 | The job was professional and the attention to detail was outstanding. | Official site review feed |
| Golden Group Roofing | 5.0 | Checked Oct 16, 2026 | A recent Google reviewer praised the roof replacement, clear updates, low-pressure sales process, and written warranty. | Birdeye public Google review feed |
| Couto Construction | 4.8 | Checked Oct 16, 2026 | A Sep 21 verified reviewer criticized communication during a roof and gutter installation and said some concerns were not addressed. | GuildQuality public verified review feed |
Ahrefs benchmark
AQRS vs competitor SEO footprint
The Oct 16 Ahrefs benchmark puts AQRS at 134 estimated monthly organic visits and 47 top-ten keywords, including 14 in the top three, while detecting two paid keywords with an estimated 52 paid visits. The same-day GAF profile shows 1,402 visible reviews. NextGen and Klaus exceed AQRS on Ahrefs organic-traffic estimates today; Golden Group and Couto remain the larger content benchmarks. Golden Group's estimate moved from 1,986 to 2,187 while Couto's moved from 4,143 to 4,079, so treat the day-to-day movement as tool volatility rather than verified business performance. Strengthen high-impression AQRS pages already close to page one and verify the paid-search estimate against Google Ads before treating it as campaign truth.
| Business | Market | DR | Ref domains | Backlinks | Keywords | Top 10 | Traffic est. | Paid |
|---|---|---|---|---|---|---|---|---|
Adam Quenneville Roofing & Siding 1800newroof.net | AQRS baseline | 29 | 1,285 | 5,797 | 51 | 47 | 134 | 2 kw / 52 visits |
Patrick Kelly Roofing & Siding patrickkellyroofing.com | Springfield / Western MA | 9 | 1,712 | 3,764 | 2 | 2 | 25 | 0 kw / 0 visits |
NextGen Roofing nextgen413.net | Springfield / Western MA | 27 | 747 | 1,593 | 25 | 23 | 158 | 0 kw / 0 visits |
Klaus Roofing Systems by J Smegal jsmegalroofing.com | Pittsfield / Berkshires | 11 | 1,013 | 2,931 | 22 | 22 | 442 | 0 kw / 0 visits |
RW Gavin Contracting rwgavincontracting.com | Pittsfield / Springfield | 1 | 834 | 1,709 | 3 | 3 | 8 | 0 kw / 0 visits |
Turner Home Improvement turnerhomeimprovement.com | Manchester / Central CT | 16 | 1,425 | 1,858 | 25 | 21 | 46 | 4 kw / 5 visits |
Welch Roofing welchroofing.com | Manchester / South Windsor CT | 3.9 | 873 | 1,084 | 4 | 3 | 3 | 0 kw / 0 visits |
Golden Group Roofing goldengrouproofing.com | Greater Boston / Eastern MA | 34 | 1,392 | 3,415 | 423 | 395 | 2,187 | 0 kw / 0 visits |
Couto Construction coutoconstruction.com | Southeast MA / statewide organic overlap | 30 | 1,017 | 3,925 | 310 | 292 | 4,079 | 0 kw / 0 visits |
Competitor watchlist
Local competitors and SEO threats
The local set is about service-area pressure. The organic set is about who is outranking AQRS in search, even when they are not a perfect geographic match.
Local competitor
Patrick Kelly Roofing & Siding
30+ years, owner-led positioning, one-day roof messaging
Ahrefs traffic
25
Keywords
2
Public rating
4.9
- GBP/public profile data
- The canonical Birdeye profile shows 251 reviews; a duplicate unclaimed Birdeye listing last showed 418 total reviews, including 401 Google reviews
- Roofing / 12 Old Feeding Hills Rd, Westfield, MA
- What to watch
- Watch reputation strength and Westfield/Springfield service-area pages; AQRS wins on organic footprint, Patrick Kelly wins on visible review density.
- Profile read
- Strong but fragmented review presence; reconcile the duplicate unclaimed listing before using a single total.
Local competitor
NextGen Roofing
Springfield service-area coverage and exterior-service overlap
Ahrefs traffic
158
Keywords
25
Public rating
5.0 on Birdeye
- GBP/public profile data
- Birdeye shows 540 Google reviews; GAF previously showed 526 public reviews; RoofVista/Directorii previously showed 503-524 public review signals; Facebook previously showed 100% recommend from 24 reviews
- Roofing contractor / 1 Arch Rd Suite 11, Westfield, MA (Birdeye)
- What to watch
- Track Springfield and Westfield roofing keywords and review growth; the Oct 16 Ahrefs pull shows no paid-search traffic for this domain.
- Profile read
- Strong Western MA reputation benchmark; its Oct 16 Ahrefs organic-traffic estimate is above AQRS.
Local competitor
Klaus Roofing Systems by J Smegal
Family-run, system-branded offer, Berkshire-area coverage
Ahrefs traffic
442
Keywords
22
Public rating
4.8
- GBP/public profile data
- The canonical Birdeye profile shows 294 Google reviews today, down from the previously visible 313; official pages highlight reviews/testimonials, A+ BBB proof, and free estimates
- Roof repair and replacement / Lenox and South Hadley, MA
- What to watch
- Track Pittsfield/Berkshire roof repair and replacement pages; this competitor has more top-three keyword coverage than AQRS in Ahrefs.
- Profile read
- Best local benchmark for top-three keyword share in the Berkshires set.
Local competitor
RW Gavin Contracting
Two-market coverage and broad exterior offer
Ahrefs traffic
8
Keywords
3
Public rating
4.6 on Birdeye
- GBP/public profile data
- Birdeye shows 10 Google reviews; the website shows five-star review excerpts; BBB shows A+ accreditation since 2019
- Local roofing company / Pittsfield, MA
- What to watch
- Keep in the Pittsfield watchlist, but prioritize stronger search competitors first unless local-pack evidence changes.
- Profile read
- Local service overlap is high and a small public Google-review aggregate is now visible, but the organic benchmark remains light.
Regional competitor
Turner Home Improvement
Dedicated Manchester landing page and whole-home exterior coverage
Ahrefs traffic
46
Keywords
25
Public rating
5.0 on the current Clinton GAF profile; prior tracked GAF profile showed 4.8
- GBP/public profile data
- A current Clinton GAF residential profile shows 9 Google reviews while the previously tracked GAF profile showed 226; treat this as an unresolved profile-mapping discontinuity, not a verified loss of reviews
- Home improvement / roofing contractor / Glastonbury and Clinton, CT
- What to watch
- Track paid-search activity, Connecticut service pages, and review/profile proof against AQRS Manchester visibility.
- Profile read
- Most notable paid-search signal in the current competitor set.
Local competitor
Welch Roofing
Family-owned since 1948 and no-pressure inspection positioning
Ahrefs traffic
3
Keywords
4
Public rating
4.8 on Angi; Google profile link visible on site
- GBP/public profile data
- Website claims trust from 6,700+ homes and businesses
- Roofing, siding and gutter / Manchester / South Windsor, CT
- What to watch
- Use as a local-pack and reputation benchmark for the Manchester/South Windsor overlap, not as the main organic competitor.
- Profile read
- Legacy/local trust story is stronger than the current Ahrefs footprint.
Organic competitor
Golden Group Roofing
Content-heavy roofing brand with multiple MA offices and strong organic footprint
Ahrefs traffic
2,187
Keywords
423
Public rating
5.0 in RoofVista Google-review profile
- GBP/public profile data
- Official review page schema shows 300 reviews; Birdeye shows 136 Google reviews; GAF previously showed 181 contractor-profile reviews; Facebook previously showed 96% recommend from 16 reviews
- Roofing and exterior remodeling / Hudson, Lexington, Westborough, Hingham, MA
- What to watch
- Track content clusters, Massachusetts roof-cost pages, and review/profile growth because Ahrefs shows a much larger organic footprint than AQRS.
- Profile read
- High organic keyword count; treat as an SEO/content benchmark more than a direct local-office competitor.
Organic competitor
Couto Construction
Large exterior remodeler with calculators, review proof, and strong content/search footprint
Ahrefs traffic
4,079
Keywords
310
Public rating
4.8
- GBP/public profile data
- Official roofing page displays 1,855 reviews with a 4.8 Google rating; its schema also shows ratingCount 1,855. Best Pick previously showed 4.8 from 789 reviews
- Exterior remodeler / New Bedford and Tewksbury, MA
- What to watch
- Track calculators, service-area content, review volume, and paid-search traces; Couto is the clearest organic benchmark to beat.
- Profile read
- Current strongest SEO/content benchmark in the refreshed pull.